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Beyonce and Jay Z are trademarking their five-year-old’s name for commercial use in products like beauty, fashion and video games.

Blue Ivy rocks a funky bomber jacket for her pre-Super Bowl playdate.

Blue Ivy is growing up so fast! The four-year-old just celebrated a birthday and is already getting interested in makeup.

The Carter’s have had a hard-working year, and what better way to celebrate than a vacation in the South of France? Our favorite power couple…

Beyonce and Jay Z‘s beautiful little heiress, Blue Ivy Carter, is three years old – no more, no less. Still, people seem to be having…

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The world cannot get enough of Blue Ivy Carter. She’s like American royalty. Thanks to her superstar parents Beyonce and Jay Z, Blue Ivy Carter…